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Cradle to Cradle (Patterns of Life)
Price RM65.00
Product SKU 9781784873653
Brand Vintage
Reward Points 65
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Cradle to Cradle (Patterns of Life) - softcover


Author: Michael Braungart and William McDonough
ISBN: 9781784873653
Publisher: Vintage Publishing
Year: 2019
Language: English
Pages: 192
Weight: 410g


*Michael Braungart and William McDonough propose a plan for our planet in this stunning new edition of their radical ecological manifesto*


"The best argument for good design is that it lasts. The best argument for good science is that it deplores waste. I'm bored with guilty and technologically illiterate environmental Luddites describing a future of guilt and privation led in caves. There's an alternative responsible future persuasively offered by Braungart and McDonough. The survival of the planet can be re-stated in terms of
stimulus, opportunity, challenge and reward. Works for me."
Stephen Bayley

"Already embraced by far-thinking manufacturers and governments." Food Ethics Magazine

"It's one of the most thought-provoking books I've ever read" Ellen Macarthur, Daily Express

This book proposes a new vision for modern industry. Instead of our current wasteful and polluting methods of manufacturing, we could be taking nature as a model for making things. With the right redesign, objects that have come to the end of their useful lives should provide the basis for something new. In designing and producing products we need to stop worrying about being ‘less bad’ and start finding ways of actually being good.

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